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Woke Washing and Collective Intuition

Show Notes Summary

In this episode of The Mindful CEO, Chris Angell and Aaron Hendon dive into the messy territory of “woke washing”—when businesses and individuals wear the language of awareness without the depth to back it up. From corporate Pride campaigns to spiritual posturing, they unpack how pretense erodes trust and why authenticity matters more than slogans. The conversation expands into the idea of collective intuition, exploring whether groups can sense truth together and how that capacity can reshape leadership, culture, and even the economy. Equal parts irreverent and insightful, this episode challenges listeners to look past appearances and tune into the deeper wisdom that emerges when we get real with ourselves and each other.

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Conversation Outline

  1. Opening Banter and Pop Culture References
    – A Curb Your Enthusiasm clip, Superman being “woke,” and the humor in cultural contradictions.

  2. Defining Woke Washing
    – Comparing it to greenwashing, corporate Pride campaigns, and when awareness becomes marketing spin.

  3. Woo-Woo Washing in Spiritual Communities
    – How “namaste” language and spiritual clichés can become a mask rather than genuine practice.

  4. The Problem of Pretense
    – Why pretending to be enlightened creates backlash and distrust, fueling resistance to authentic wokeness.

  5. Woke as High Horse vs. Authentic Growth
    – The difference between sharing awakening and talking down to others; the pitfalls of holier-than-thou tones.

  6. Legislating Thought and Cultural Policing
    – When wokeness shifts from awareness into moral control, and how that undermines dialogue.

  7. Introducing Collective Intuition
    – Can groups sense truth together? Exploring the possibility of shared awareness beyond individual ego.

  8. Implications for Business and Leadership
    – How authenticity, intuition, and cultural honesty shape leadership and the future of conscious organizations.