Show Notes

Most business advice starts with what you should do. This conversation starts somewhere different. Chris and Aaron explore the idea of "encodings," the natural abilities, interests, and patterns that seem to come preloaded into each of us. Drawing on insights from Jim Collins and their own entrepreneurial journeys, they unpack why so many leaders burn themselves out trying to follow someone else's playbook. The deeper question isn't whether action matters. It does. The question is whether your actions are aligned with how you're actually wired. If you've ever felt successful on paper but disconnected from the work itself, this episode offers a different lens for creating momentum, fulfillment, and results.

Learn more about How to Live a Grateful Life in a Fucked Up World
→ https://thegratefulbreath.com 

Learn more about From Hustle to Flow: Sell more by stressing less
→ https://www.therealtorsedge.com 

Find Aaron’s course on Stan.store here:
→ https://www.stan.store/realtorsedge

Episode Outline

1. The Manifesting vs. Action Debate

Why action still matters, and why the real conversation lives somewhere deeper.

2. Jim Collins and the Idea of Encodings

The difference between learned competence and natural wiring.

3. The Trap of Borrowed Playbooks

How professionals adopt industry norms without considering their own strengths.

4. Looking Back Instead of Looking Forward

Why clues to your calling are usually found in your history, not your imagination.

5. Forced Action vs. Aligned Action

The energy difference between doing what works and doing what fits.

6. Aaron's Pattern of Reinvention

The relationship between passion, longevity, and sustainable effort.

7. Designing a Business Around Your Wiring

What happens when you build around your natural gifts instead of your weaknesses.

8. The Infinite Game of Meaningful Work

Why fulfillment often comes from expressing who you already are.