A Zen Mind | Interview with Jo Rose

In a Mindful CEO live event, Aaron interviews Jo Rose, founder and host of the Spotify Zen meditation podcast “A Zen Mind Guided Meditations” and CEO of Ascension Global Enterprise, a wellness media company focused on guided meditation, nervous system regulation, and neuroscience education.

Jo shares how meditation helped her recover from PNES and severe night terrors during college, how she created five meditations in 2020, and how she revived the project in May 2023 while working in New York, growing from about 40,000 listeners to nearly 25 million with 1.2 million downloads per month.

They discuss “McMindfulness,” arguing mindfulness is a way of being rather than a corporate productivity tool, and emphasize attention agency, presence in daily activities, and asking “why” to interrupt automatic habits like doomscrolling.